WCKG Gets Fresh
November 5, 2007 at 3:47 PM (PT)
CBS ex-Talk WCKG/CHICAGO makes the widely-predicted move to AC as "FRESH 105.9," with the formal flip occurring at 5p CT after a day of simulcasts with sister CBS CHICAGO stations. The format mirrors that of sister AC WWFS (FRESH 102.7)/NEW YORK, with core artists including JOHN MAYER, KELLY CLARKSON, MAROON 5, ROB THOMAS, GWEN STEFANI, and DAUGHTRY.
Sister Country WUSN (US 99) VP/GM DAVE ROBBINS adds VP/GM duties for FRESH, and WUSN PD MIKE PETERSON will add PD duties for FRESH as well. Cluster Dir. of Sales GABE TARTAGLIA will remain Station Manager for WCKG.
“We are excited to have the opportunity to program a station so many Chicagoans have been looking for,” said ROBBINS. “No doubt, women of all ages – especially those in our target demo of 30-40 years of age – will embrace the dynamic sound of FRESH 105.9, the most contemporary music station to hit the market in years. Listeners can expect the best combination of soft music, a lineup of local personalities, and content that mirrors the lifestyle of its audience.”
Check out the station at www.fresh1059.com.