M2O, Content Factory Partner
November 7, 2007 at 5:35 AM (PT)
MASS 2 ONE MEDIA has entered into a long term partnership with JIMMY DE CASTRO’s CONTENT FACTORY to integrate M2O’s audience engagement applications (eco) for the nationally syndicated DAN PATRICK show.
[eco] is a broad set of online applications including rewards, social networking, text messaging online streaming and research in a one registration, one login system, greatly simplifying the user experience and providing broadcasters with multiple ways to drive ratings on air while extending the brand off air, online.
M2O Pres./CEO REG JOHNS comments, "We’re very excited to tag along with JIMMY and his passion in this new venture. The new DAN PATRICK web site is terrific, and with the new ideas for using the tools of [eco] BEV TILDEN (VP/Marketing, CONTENT FACTORY) is bringing to the site, Dan’s image, profile and ability to interact with the public will become the envy of the industry”.
CONTENT FACTORY Pres. JIMMY DE CASTRO says, "I studied the success of this program with the CLEAR CHANNEL cluster in LOS ANGELES and ROGERS RADIO in CANADA, we see the M2O program helping us provide centralized marketing for all of our points of content for DAN."
MASS 2 ONE COO TRACY JOHNSON is enthusiastic about M2O’s launch with a nationally syndicated show, "With the ability to attract DAN’s fans from all over the country, audience engagement features for which M2O will offer over $1.5 million in reward incentive, and the opportunity to create new non spot digital revenue online, it’s a win for everyone. I’m a big DAN PATRICK fan and can’t wait to work with him!"