XTrends 5.1 To Analyze PPM Data
November 7, 2007 at 4:48 PM (PT)
Ratings analysis software XTrends has released a new version, 5.1, that will work with ARBITRON PPM data. XTrends is the only application in which PPM subscribers can see both Weekly (trend) and Book (monthly) data, plus it will allow users to custom average PPM data (i.e. to predict books or create traditional quarterly numbers for talent bonuses.)
"Everything our diary users love about XTrends is in XTrends for PPM," says CORNERSTONE RESEARCH VP/GM MARK SCHREIBER. "We're using the same easy interface, data is simple to digest, the reports look great and the database engine is very fast. Plus we have great new features such as averaging and a new Pop/Intab report."
For more information, call MARK SCHREIBER at (888) 882-4480.