Hip Digital And EMI Enter Into DRM-Free Digital Music Initiative
November 12, 2007 at 5:42 AM (PT)
HIP DIGITAL MEDIA and EMI MUSIC have entered into an agreement that gives HIP DIGITAL access to EMI MUSIC’s entire digital catalogue in higher quality DRM-free format. HIP DIGITAL will now be able to offer consumer promotions, loyalty and incentive programs in the US and Canada.
"One reason EMI decided to make its entire digital catalog available DRM-free was that it gives us the flexibility to offer our music through so many different and new business models. Our artists will also benefit from the new revenue streams and exposure from having new ways to connect fans to our artists,' said EMI SVP/Digital LAUREN BERKOWITZ. "HIP DIGITAL has delivered some compelling consumer digital propositions for well-known brands and we look forward to working together to develop creative ways of reaching consumers with our music."