Sony BMG, Yahoo Ink Online Video Deal
November 20, 2007 at 5:47 AM (PT)
SONY BMG MUSIC ENTERTAINMENT has inked a licensing deal with YAHOO, INC. that clears the way for people to upload files with music or video content by the record company's artists to YAHOO, the companies said TODAY. Financial terms of the deal were not disclosed. Like similar deals, the agreement calls for SONY BMG to receive a cut of advertising revenue, YAHOO said.
The deal also covers the distribution of music videos via YAHOO player applications and widgets that computer users can place on other websites. The agreement marks the first time SUNNYVALE-based YAHOO has reached a deal with a major recording company over licensing content in user-created videos.
Last month, a coalition of major media and Internet companies issued a set of guidelines requiring Web portals that host user-generated videos -- as YAHOO does -- to use filtering technology to block clips with unauthorized content from being posted. Independently, YAHOO is deploying video identification and filtering technology early next year, the company said.