Louis Vuitton Wins Suit Against Spears Video
November 20, 2007 at 5:47 AM (PT)
Luxury goods maker LOUIS VUITTON has won a lawsuit that alleged a BRITNEY SPEARS video violated counterfeiting laws by showcasing a pink VUITTON-upholstered dashboard. A PARIS civil court ordered SONY BMG and MTV ONLINE to stop broadcasting or marketing the video for "Do Something" in any form and fined them 80,000 euros ($117,000) apiece, a spokeswoman for PARIS-based LOUIS VUITTON said MONDAY. The ruling was handed down last week.
In the opening scenes of the video, SPEARS appears in the driver's seat of a hot pink HUMMER floating on make-believe clouds. One shot shows fingers drumming on a dashboard covered with what looks like Vuitton's "Cherry Blossoms" design: dark pink blossoms on a pale pink, weblike background, embossed with the "LV" logo.
The court did not find Spears herself guilty but ruled that Sony BMG and MTV Online were guilty of violating counterfeiting laws. It was not immediately clear how the ban would be enforced, or whether the companies would appeal.