Virgin Radio Drops Two Digital Stations
November 21, 2007 at 5:48 AM (PT)
SMG's VIRGIN RADIO will shut down Urban AC digital station VIRGIN RADIO GROOVE and will not launch another digital channel, Top 40/Rhythmic VIRGIN RADIO VIVA, on CHANNEL 4 RADIO's national U.K. digital multiplex next year as previously scheduled.
The company says that the pullout from the two digital stations is a refocusing on core brands. SMG continues to operate digital Active Rock VIRGIN RADIO XTREME and VIRGIN RADIO CLASSIC ROCK.