NABOB Pleased PPM Rollout Is Delayed
November 28, 2007 at 8:00 AM (PT)
THE NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS has released a statement regarding ARBITRON's delay in the PPM rollout. NABOB Exec. Dir./General Counsel JIM WINSTON commented, "NABOB is delighted to hear that ARBITRON will not rollout PPM in any more markets for at least nine months. We have been meeting with ARBITRON since early SPRING, and we are pleased to see that they have finally responded to the concerns that NABOB and others have expressed about the PPM methodology."
WINSTON added, "NABOB, like the rest of the radio industry, wants an electronic rating service. However, we need a service that measures our actual audience and provides reliable and credible information. We look forward to continuing our work with ARBITRON to make PPM such a service."