Six S.F. Stations Let Listeners Be Karnak
November 29, 2007 at 4:05 PM (PT)
SAN FRANCISCO ABC-TV affiliate ABC7 has attracted the participation of BAY AREA stations CUMULIS AAA KFOG (104.5 FM), CLEAR CHANNEL AC KIOI (STAR 101.3), CLEAR CHANNEL Top40/Rhythmic KMEL, CLEAR CHANNEL Smooth Jazz KKSF 103.7 FM, CLEAR CHANNEL Urban AC KISQ 98.1 FM and CITADEL Talk KGO-A in its futures market platform, "Wisdom of the Crowd." The forecasting method provides each station's listeners the opportunity to predict outcomes of developing news and entertainment stories.
"ABC7 News SAN FRANCISCO was thrilled to launch our ABC7 Futures Market last FEBRUARY on the INKLING MARKETS' prediction platform," said ABC-KGO VP/Station Marketing and Research ELLEN CONLAN. "News viewers are smart. They often understand the future consequence of current events. Prediction markets are simply a tool to harness that insight and share it with others ... and achieve a 'gloat factor' when the participants are proven right."
The platform can be viewed on http://abc7.inklingmarkets.com/.