Wired Magazine Ed-In-Chief To Keynote RAB 2008
December 3, 2007 at 5:11 AM (PT)
WIRED MAGAZINE Editor-in-Chief CHRIS ANDERSON,will deliver the opening keynote at RAB2008 on TUESDAY, FEBRUARY 12th at RAB 2008. During the opening breakfast, ANDERSON will share his perspective on the tremendous business potential in the new "economy of abundance" created by the economic and cultural shift from mass markets to millions of niches, and the rise of the niche to a powerful force.
"In a world where consumers can get whatever they want, when and where they want it; where media choices and channels are in ever-increasing abundance and more readily and easily available, virtually every consumer is a niche customer," explains ANDERSON. "In the aggregate, niches are an enormous market, rivaling the traditional, mainstream market in economic potential."
Get more info at www.RAB.com.