Scher Group Media Announces New NTR Model
December 4, 2007 at 11:50 AM (PT)
SCHER GROUP MEDIA announces the release of a new service to generate website traffic, time spent listening and non-traditional revenue streams for radio and television.
The program is intended to "maximize non-traditional revenue through pay-per-click and online interactive games. The media revenue opportunities also help maximize existing revenue relationships by offering advertising premiums during high-traffic events, conversion of non-spending prospects into revenue, and national revenue opportunities." In addition, there is no out-of-pocket expenditure for the station.
According to SCHER GROUP National Sales Director MICHAEL SELIGMAN, "In a constantly moving world, today’s advertisers must take a fresh approach to capture and keep the attention of the busy consumer. We provide that fresh approach to traditional media outlets, designed for a society that never stops moving!"