Arbitron Narrows Sample Size Guarantee
December 5, 2007 at 12:32 PM (PT)
ARBITRON will narrow its PORTABLE PEOPLE METER (PPM) sample size guarantee to cover Persons aged 18-54 at 80% of the company’s published target for each monthly report in a PPM market. The Persons 18-54 guarantee will replace the company’s previously announced PPM sample size guarantee of Persons age 6+ and older at 90% of the company’s published target for each monthly report in a PPM market.
"THE ARBITRON RADIO ADVISORY COUNCIL has recommended that we narrow the guardrails of our current PPM sample guarantee to Persons 18-54. We have considered the Council's recommendation and believe that a Persons 18-54 guarantee is an appropriate next step in our efforts to enhance the quality of our PPM services," said ARBITRON Chairman/Pres./CEO STEVE MORRIS.
"Meeting sample targets is an integral part of our effort to instill greater confidence in the currency and we hold ourselves accountable for doing so," said MORRIS. "The revised guarantee is keyed to Persons 18-54, where most radio selling is focused. If we meet our targets, there will be no need for rebates. We feel confident that we can meet these targets on the schedule provided in the new sample guarantee program."