Media Intelligence Inks Media Monitors
December 7, 2007 at 2:05 PM (PT)
TNS MEDIA INTELLIGENCE is bringing in MEDIA MONITORS to bolster its prowess in providing high-quality analysis of advertising trends. Media Monitors will provide station-level occurrence detail on local radio advertising, covering 31 markets and 500 stations.
"TNS MEDIA INTELLIGENCE is committed to bringing the most accurate information to its clients," noted TNS MEDIA INTELLIGENCE Pres. BEV ANDAL, "Following a thorough marketplace review, our selection of MEDIA MONITORS will bring to our clients the highest level of detail, accuracy and timeliness."
"We have always been open to supplying data and information to the best in the business," MEDIA MONITORS Pres./CEO PHILIPPE GENERALI stated, "TNS Media Intelligence shares our goal of providing the most accurate information and media campaign details, and we are excited about working with them."