Raw Meter Numbers Show WABC Jump For Imus Debut
December 10, 2007 at 9:51 AM (PT)
The raw Portable People Meter figures for the debut of DON IMUS on CITADEL Talk WABC-A/NEW YORK showed an 87% increase over the average number of meters tracking exposure to WABC's morning show over the previous 10 MONDAYS. Broken down into 15-minute increments, the increase in meter counts for Adults 6+ was by as much as 251% for the 6-6:14a ET segment to 33% for the 9:45-9:59a segment.
The raw counts have not been weighted nor were they qualified for in-tab status.