HipCricket Names Steven Siegel VP/Mobile Marketing & Solutions
December 11, 2007 at 12:37 PM (PT)
HIPCRICKET has named STEVEN SIEGEL VP/Brand Solutions. Most recently, SIEGEL was VP/Mobile Marketing & Solutions at ENPOCKET (now NOKIA AD SOLUTIONS). He has created strategic mobile marketing programs for operators, media companies, marketers and agencies, and drove significant gains in new market revenue over the past four years.
"HIPCRICKET's brand business has experienced significant growth and developed a reputation for accelerating revenue and creating loyalty for national brand leaders and agencies," said Pres./COO ERIC HARBER. "STEVEN's expertise in integrated marketing and mobility, combined with his management acumen, further strengthens our ability to design and implement superior campaigns for our clients."
"HIPCRICKET is doing impressive work for brands and the company's commitment to its clients is a major factor in its success to date," said SIEGEL. "Brand marketers and agencies are increasingly looking to include mobile as an integrated part of their campaigns. I'm thrilled to be part of a company that has produced over 16,000 mobile marketing campaigns and is generating results for its clients today."