Radio Down Again In TNS Ad Spending Report
December 12, 2007 at 9:55 AM (PT)
TNS MEDIA INTELLIGENCE ad expenditure figures show overall numbers up 0.2% to $108.2 billion for the first nine months of 2007, but radio showed a 1.8% slip to $7.9728 billion. Radio was not alone in falling, with television (1.9% off) and newspapers (5.2% off) also down, offsetting gains for magazines, outdoor, and, especially, the Internet, which showed a 17.2% gain and has passed radio among advertising media. Radio's share of the overall ad spending market was esentially flat (7.5% to 7.4%), but it was passed by the Internet in that respect as well.
PROCTER AND GAMBLE remained the largest ad spender overall, with SPRINT NEXTEL increasing the most among the top advertisers (up 12.4%) and GM decreasing its spending the most (down 18%).