MTV Networks Set Online Record For Music Videos
December 27, 2007 at 10:21 AM (PT)
Driven by music, MTV.COM, VH1.COM and CMT.COM video streams topped more than 1.2 billion in 2007, 30% more than 2006 -- an all-time record for the collective brands within MTV NETWORKS' Music Group, which now attracts nearly 30 million unique visitors every month.
Music videos accounted for nearly half of the streams, as viewers sought out their favorite artists and discovered new ones from a cross-section of genres, including pop and hip hop, country and rock. Music videos also drove MTV MOBILE, VH1 MOBILE and CMT MOBILE into triple-digit growth in 2007. In fact, music videos accounted for every single one of the top 10 most-streamed videos on the three services.