McCarthy Joins Univision Marketing Team
January 15, 2008 at 5:44 AM (PT)
MTV NETWORKS BRAND SOLUTIONS EVP LISA MCCARTHY joins UNIVISION COMMUNICATIONS as EVP of Client Development and Partnership Marketing. MCCARTHY will be based in New York and report to President of Advertising Sales DAVID LAWENDA.
"LISA is an amazing leader whose experience, energy and industry relationships will compliment the talent currently present across our sales teams," said LAWENDA. "Through her tenure at VIACOM, she established a track record as a driver of revenue, pioneered the cross-platform sales approach and proved herself as a dedicated team leader. I am confident that her customer-focused approach to sales and marketing will be a tremendous asset to UNIVISION."
MCCARTHY added, "I am delighted to join such a world-class organization. I am committed to being an integral resource to clients, helping them drive growth in their businesses by utilizing UNIVISION's knowledge and expertise in building powerful connections with Hispanic consumers."