Dial Global Launches 'Hits Now!'
January 16, 2008 at 12:24 PM (PT)
DIAL GLOBAL has launched "HITS NOW!," a new Top 40-flavored 24-hour service. In a unique twist, HITS NOW! will add tailored content to connect to the younger target focused on texting, games, hot movies, what’s latest on YOUTUBE and top hit hooks from affiliate and major markets.
"HITS NOW! isn’t just a format or a radio station. It's a SHOW that happens 24-7," said PD ROB ARCHER. "It's immediate, it's tight, it's high energy. It's all about whatever has the hottest buzz right now. It's HITS NOW!"
"Our biggest operators told us they were looking for a mass-appeal Top 40 service and we’ve been talking about an out-of-the-box approach to 24-hour formats like this for some time," said DIAL GLOBAL PROGRAMMING Pres. KIRK STIRLAND. "HITS NOW! clearly hit a sweet spot out there, given the swift response from stations."