HipCricket Adds L.A. And Milwaukee Clients
January 17, 2008 at 5:53 AM (PT)
HIPCRICKET INC adds four broadcasters to its mobile marketing platform, which delivers important and personalized information to their listeners and viewers. Among the broadcast stations using these alerts are KNBC-TV/LOS ANGELES and JOURNAL/MILWAUKEE's News/Talk WTMJ-A, WTMJ-TV and Hot AC WKTI.
WTMJ-A, WTMJ-TV and WKTI used HIPCRICKET's mobile alerts during the MILWAUKEE school closings in DECEMBER. Instead of sifting through hundreds of school closing announcements, subscribers were given the opportunity to sign up to receive a text message specific to their selected school(s). The alerts would inform subscribers of delays and school closings. Nearly 1,700 signed up.