Target Jumps Into Digital Music Sales
January 22, 2008 at 5:41 AM (PT)
TARGET has launched a new music store front TODAY with the help of SONY BMG and HIP DIGITAL MEDIA. The new storefront is an effort to take music and content to the forefront of the digital world and is a first for TARGET, which has remained a sleeping giant in the digital space up until now.
With AMAZON, iTUNES and WAL-MART taking digital leads in music, TARGET is now stepping up with custom music storefronts and working directly with labels. This is the first digital download site promotion in the U.S for TARGET. HIP DIGITAL MEDIA was chosen to build and power the new launch with JOHN LEGEND. Check out www.johnlegend.com.