Coleman Insights Sets First PPM Webinar
January 23, 2008 at 5:40 AM (PT)
COLEMAN INSIGHTS has opened registration for the "What Happens When Features Come On" online presentation on WEDNESDAY, JANUARY 30th. This is the first study in the COLEMAN INSIGHTS "PPM Series: Mapping the DNA of PPM," an ongoing series that takes a comprehensive look at how PPM reports the responses of radio audiences to different programming elements.
"What Happens When Features Come On" specifically explores the impact on audience levels when music stations air programming features. "We are asked regularly by stations how often and when they should air programming features, and now with the introduction of PPM measurement, there are even more questions about what works and what doesn’t," said COLEMAN INSIGHTS President JON COLEMAN. "By taking an extensive look at the performances of different types of features airing on a wide array of stations, we can offer some concrete strategic insights into how to leverage these features in a PPM world."
Two sessions of the online presentation will be held on WEDNESDAY, JANUARY 30th at 10a and 1p ET. The content will be identical for both sessions, each of which will be between 60 and 90 minutes long. The free event is open to the entire radio industry and members of media. To pre-register for the webinar, go to www.ColemanInsights.com.