Lite 102.9/Charlotte Morning Hosts To Voicetrack Afternoons
January 28, 2008 at 5:27 AM (PT)
CLEAR CHANNEL AC WLYT (LITE 102.9)/CHARLOTTE morning team JEN BYRUM and afternoon host JIM SHAFER are doubling up to handle both mornings live and afternoons via voice-tracking as well. The CHARLOTTE OBSERVER's MARK WASHBURN reports that the shows will be called "AM CAROLINA" and "PM CAROLINA."
OM BRUCE LOGAN told WASHBURN that the morning show will focus on health topics 5-5:30a, on motherhood at 5:30a, on careers at 6a, on "hot topics of the day for women" at 6:30a, "ways to unwind and guilty pleasures" at 7a, "fluffier subjects" at 7:30," and on to music at 8, ending the morning show two hours earlier than before. The afternoon show will be "about issues of interest to women and leisure activities" and will be recorded by midday, with the hosts being available to be recalled to the studio "if events warrant."
Market manager MORGAN BOHANNON told WASHBURN that the move is not part of cost-cutting related to CLEAR CHANNEL's buyout, although SHAFER and BYRUM said that they did not get raises for doing double duty. BYRUM's former morning partner TONY HAYES left the station a few weeks ago.