Recording Academy Chooses CBS Interactive As Online Partner
January 28, 2008 at 5:48 AM (PT)
CBS INTERACTIVE has been named the official online partner of THE RECORDING ACADEMY to distribute GRAMMY-related assets. As part of a new two-year agreement, CBS INTERACTIVE will develop online programming, communities and promotions around the GRAMMY brand and the annual awards show broadcast. GRAMMY-related content will be distributed across the company's network of online, wireless and digital platforms -- including CBS.cCOM CBS AUDIENCE NETWORK, CBS MOBILE and LAST.FM, among others.
"There are only a few annual tent pole events that a media organization can count on to drive traffic, business, buzz and community activity," said CBS AUDIENCE NETWORK SVP/GM JOE FERREIRA. "The GRAMMYs is certainly one of those events, and CBS INTERACTIVE is proud to embark upon this new digital alliance and to further enhance the overall CBS/GRAMMYs relationship that has been built for decades."