KFMB-A/F Sign For PPM
February 6, 2008 at 12:03 PM (PT)
ARBITRON and MIDWEST TELEVISION INC. have signed a multi-year contract for PORTABLE PEOPLE METER radio ratings services for News-Talk KFMB-A and Adult Hits KFMB. This agreement will take effect as and when ARBITRON commercializes the new audience ratings technology in SAN DIEGO.
"This advance in ratings gathering technology signals a watershed moment for our industry," said KFMB-A/F VP/GM GINA LANDAU. "The advent of more accurate audience reporting, particularly at an unprecedented time of downturn, will make a tremendous difference in our ability to compete for radio’s fair share of total ad dollars in the future. The KFMB stations are pleased to be among the first in the SAN DIEGO market to secure PPM service."
Over the next three years, ARBITRON is scheduled to deploy the PORTABLE PEOPLE METER in the top-50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.