Mike Preston To Program Alice
February 12, 2008 at 11:32 AM (PT)
CBS RADIO Hot AC KLLC (RADIO ALICE)/SAN FRANCISCO has named MIKE PRESTON PD, effective immediately.
PRESTON has been with the CBS cluster since APRIL '06, where he has been VP/Programming for sisters KFRC and KCBS. During his tenure there, he flipped KFRC to KMVQ (MOVIN 99.7), and flipped KIFR to Classic Hits KFRC. Before coming to CBS/SF, PRESTON was PD at sister Top 40/Mainstream KBKS (KISS 106.1)/SEATTLE.
"MIKE is one of CBS RADIO’s best and brightest programming minds and we are super-excited to have him sink his teeth in the mighty ALICE," VP/GM GREGORY NEMITZ said in a memo to the staff. "Given that MIKE already has numerous programming responsibilities in our building, one of his plans for keeping the many moving parts at ALICE chugging along is to hire a 2nd APD to oversee day-to-day station operations and management. JAYN will remain as the MD/APD and midday talent. This new position will be posted soon."