IDJ Mobile To Launch With Exclusive Kanye West Content
February 20, 2008 at 7:52 AM (PT)
FLYCELL and ISLAND DEF JAM MUSIC GROUP have announced an agreement to create IDJ MOBILE, a first-of-its-kind, label-centric mobile subscription service. IDJ MOBILE will offer fans exclusive online and mobile content like ringtones, graphics, games and text services, as well as label news, artist mobile blogs and sweepstakes for prizes such as VIP backstage passes to concerts.
IDJ MOBILE launched today with KANYE WEST as the flagship artist.
"FLYCELL continues to break the mold in developing innovative new business models and engaging entertainment experiences both mobile and online," said FLYCELL CEO ALBERTO MONTESI. "Our partnership with ISLAND DEF JAM represents an evolution from the traditional off-deck service and brings fans closer to the music and artists they love."