LaMarca Strategies To Consult CelleCast
February 20, 2008 at 4:50 PM (PT)
CELLECAST INC. has picked up the consulting services of LAMARCA STRATEGIES for its program development and marketing strategy. The company, led by industry network and programming management expert JIM LAMARCA, is a strategic content development company helping media outlets build a larger and more loyal audience with outstanding talent and services.
CELLECAST provides on-demand mobile radio services for radio personalities such as DR. LAURA to any phone, and features a variety of popular news, talk, sports and religious programming free to listeners through its interactive, advertising-supported service, or commercial-free with a monthly subscription.
"JIM’s long experience in radio combined with his discernment regarding new media and his success as COO of JONES RADIO NETWORKS makes him the right guy to help us pioneer mainstream accessible mobile radio," CELLECAST CEO ANDREW DEAL said. "LAMARCA STRATEGIES can open up doors to share the message of how cellecasting is complementary to the revenue strategies of radio."