Internet Radio's Audience, Revenues Grew In 2007
February 21, 2008 at 11:13 AM (PT)
The Internet radio audience was up 26% in 2007, and revenues rose 194%, reports KURT HANSEN's RADIO AND INTERNET NEWSLETTER. Web-based music radio services generated 4.85 billion total listening hours in 2007, a 26% increase over 2006, according to a report from ACCUSTREAM IMEDIA RESEARCH.
Given the number of hours in a day and days in a month, that would equate to a MONDAY through SUNDAY 6a-12p AQH, for the music-based portion of Internet radio, of about 720,000 listeners.
ACCUSTREAM estimated that the Internet music radio ad market was worth approximately $92 million in 2007. That included $80 million in audio ads -- a 194% increase from 2006 -- and another $12-$15 million generated through video ads placed within radio sites.