WQBK Becomes Corona 103 For The Day
February 22, 2008 at 5:47 AM (PT)
You've heard of Casual Fridays, right? Well, REGENT Rocker WQBK (Q103)/ALBANY has been taken over for the day by CORONA BEER, and all day long it's commercial-free as CORONA 103, which is real casual. The audio will be streaming on the station's temporary site, www.CORONA103.com, according to PD ROB DAWES.
It's Rock all day, but at the top and bottom of the hour, a Reggae song will air to get the audience into that beach mode. Instead of features like Mandatory METALLICA, it's Mandatory MARLEY -- three tunes from MARLEY back-to-back-to-back. Other artists featured include JIMMMY CLIFFF, SUBLIME, PETER TOSH, UB40, ZIGGY MARLEY, MAXI PRIEST and JIMMY BUFFETT.
It turned out to be a perfect day for this promotion, as four to six inches of snow are forecast. Go ahead, put on the tank top, the shorts and sandals ... you'll freeze, but you'll smile! Pass me another CORONA!