CBS, AOL Radio Combine Streaming Efforts
March 7, 2008 at 6:56 AM (PT)
CBS RADIO has inked an exclusive deal to provide programming to AOL RADIO in a merger of the companies' streaming radio services. The deal also involves CBS RADIO handling ad sales for the combined entity and product enhancements including a new player and MAC support. AOL presently streams several CBS stations and custom streams, and the deal will result in additional stations to be launched by the partnership.
"CBS RADIO continues to invest in high-growth areas including Internet streaming," said CBS RADIO Pres./CEO DAN MASON. "We have been very clear about our goals in this area and teaming with AOL is a tremendous step forward in that regard. Couple that with years of progress building out our own streaming operations, and CBS RADIO is instantly positioned as the leader in the online radio space. A combined CBS RADIO/AOL RADIO affords us vastly greater scale, as well as massive distribution for our brands. We look forward to all that we will now be able to offer our audiences and advertisers alike."
"This partnership with CBS RADIO reconfirms our commitment to the expanding online radio audience and provides significantly more programming choices for our listeners," said AOL EVP KEVIN CONROY.
Besides CBS RADIO's sales efforts, advertisers will also be able to use TARGETSPOT to buy ads on the streams, and RONNING LIPSET RADIO, which represets AOL RADIO, will add sales responsibilities for CBS streams as well.