Pulse 87, Mega Media Sign Multi-Year PPM Agreement
March 10, 2008 at 6:04 AM (PT)
ARBITRON and MEGA MEDIA GROUP, INC. have signed a multi-year contract for station-specific custom PORTABLE PEOPLE METER listening estimates for WNYZ-LP (PULSE 87 FM)/NEW YORK. WNYZ-LP broadcasts on the audio portion of a low-power television station on VHF Channel 6.
In addition, MEGA has signed an agreement to license the standard, syndicated PORTABLE PEOPLE METER radio ratings services for the NEW YORK METRO, which does not include estimates for low-power television stations broadcasting as radio stations. Only AM and FM radio stations are currently eligible to be reported in ARBITRON syndicated services. These agreements will take effect as and when ARBITRON commercializes the new audience ratings technology in NEW YORK.
Having the benefit of Arbitron ratings will allow Pulse 87.7 to reach the advertising community in a meaningful way and become a viable player in the top market in U.S. with over 15 million listeners.
This agreement allows MEGA MEDIA GROUP to use both the monthly WNYZ-LP station-specific custom PPM listening estimates as well as the standard, syndicated NEW YORK METRO PPM radio ratings.
"PPM makes it possible for ARBITRON to provide custom reports of the audience of PULSE 87 FM, a new station specifically targeted to the multi-racial and diverse mosaic of the five boroughs of NEW YORK CITY," said ARBITRON Pres./Sales & Marketing PIERRE BOUVARD. "Radio is increasing its offerings through non-traditional channels and the PPM system was designed with the flexibility to provide custom solutions for all audio platforms."
The monthly custom studies will report all standard dayparts, 21 demographics and listening estimates (including average-quarter-hour (AQH) persons, AQH rating, AQH share, Cume persons, Cume rating and Average Weekly Time Exposed) for WNYZ.
Commenting on the announcement, MEGA MEDIA GROUP CEO ALEX SHVARTS stated, "In order to succeed in the radio industry, it is imperative that advertisers have tangible statistical information concerning the depth and breadth of a station’s listening audience. Having the benefit of ARBITRON ratings will allow PULSE 87.7 to reach the advertising community in a meaningful way and become a viable player in the top market in U.S. with over 15 million listeners."