Tati Broadcasting MOViN In Anchorage
March 14, 2008 at 8:14 AM (PT)
TATI BROADCASTING has launched the MOViN Rhythmic AC format on its new ANCHORAGE signal at 104.9. The station will be known as MOViN 104.9, and its call letters are KMVV.
In a press release, TATI Managing Partner MIKE ROBBINS commented on the move saying, "We’re excited to be able to bring a new station and a new product to both listeners and advertisers in ANCHORAGE." ANCHORAGE market veteran CARY CARRIGAN serves as PD.
KMVV becomes the 11th station in the country to adopt the MOViN format, targeting women 25-49 with a mix of rhythmic hits from the '80s, '90s and today, with occasional rhythmic classics from the '70s.
Consultant and format originator ALAN BURNS added, "We’re fortunate to have partners like TATI BROADCASTING adopting the MOViN format. ANCHORAGE is a great market and TATI will be very successful with KMVV."