Radio Disney Signs Agreement With Arbitron
March 17, 2008 at 9:22 AM (PT)
RADIO DISNEY has signed an agreement with ARBITRON to, for the first time ever, provide measurement and research of kids, tweens and family radio listening patterns on a nationally-representative scale. DISNEY Media Advertising Sales and Marketing Group EVP TRICIA WILBER said, "This is a turning point for RADIO DISNEY and with ARBITRON's recognition of the importance of monitoring the kid, tween and mom market that RADIO DISNEY exclusively serves, we will be able to quantify and further enhance the growth of advertising sales targeted to RADIO DISNEY's audience."
"RADIO DISNEY has built a strong connection with millions of kids and tweens who have driven recording artists including MILEY CYRUS, HANNAH MONTANA and JONAS BROTHERS to the top of the charts and multi-Platinum-selling status. Advertisers value the power of the youth-and-mom demographic, and RADIO DISNEY's unique approval among moms who trust the programming and the brand, and now, by adding ARBITRON data to our resources, RADIO DISNEY will continue to show its viability and growth in the broadcasting industry," added DISNEY VP/Advertising Sales JON SAYER.