Mark Lehmann Named IDJMG VP/Web & Mobile Marketing
March 17, 2008 at 4:35 PM (PT)
ISLAND DEF JAM MUSIC GROUP has appointed MARK LEHMANN VP/Web and Mobile Marketing. In his new post, LEHMANN, who previously was VP/Web Marketing for the FLYCELL mobile entertainment firm, will champion the customer experience on all IDJ web properties, mobile sites and new media. His first task will be the launch of the new ISLAND DEF JAM website combining DEFJAM.COM, ISLANDRECORDS.COM, ROCAFELLA.COM and others.
"I am very excited that MARK is joining our team," SVP/New Media & Commerce CHRISTIAN JORG stated. "His track record of consistently delivering superior products and customer experiences will be a key contributor to ISLAND DEF JAM's strategy of building new revenue streams in the mobile and online world."
"I'm passionate about technology and the customer experience, and have been a huge DEF JAM and ISLAND RECORDS fan since the '80s," LEHMANN said. "I'm convinced that there has never been a better opportunity for connecting ISLAND DEF JAM's world-class artists with fans than there is now in online and mobile. I'm thrilled to be here to make that happen and am extremely excited about the future."