Gerberding Joins Private Label Radio
March 18, 2008 at 6:06 AM (PT)
DMI MUSIC AND MEDIA SOLUTIONS' PRIVATE LABEL RADIO custom retail music provider division names radio management veteran JOAN GERBERDING as SVP/Advertiser Solutions. The former NASSAU BROADCASTING and ACCESS.1 executive will lead the development of the company's national advertising sales team, focusing on providing advertiser and sponsorship solutions to national and regional brands. DIM's clients include BUILD-A-BEAR WORKSHOPS, SUBWAY, FOSSIL, UNITED AIRLINES and MCDONALD'S.
"As we focus on our continued plans for growth this year, JOAN's incredible track record of experience with multiple broadcast groups and new media will prove invaluable to our company's expansion," said PRIVATE LABEL RADIO GM HAL STILES. "We're delighted to welcome JOAN to the DMI team, where her passion and experience in providing unequalled service to her clients will fit right in here."
"The media industry has witnessed some remarkable technological development within the past few years and PRIVATE LABEL RADIO has the right team in place to capitalize on emerging new media opportunities," added GERBERDING. "This position allows me to keep one foot in radio and one foot in the dynamic place-based media industry. I am thrilled to join such a talented and innovative team of music industry professionals."