RADAR 96: Radio Reaches 235 Million+ Per Week
March 18, 2008 at 8:38 AM (PT)
ARBITRON has released preliminary findings from RADAR 96, including some of the key demographic findings that advertisers look for when placing their ad buys.
Research showed that 95% of adults age 18-49 with a college degree and an annual household income of $50,000 or above, tune into radio over the course of a week. RADAR NETWORK affiliates (which account for over 50% of all radio stations) reach 84% of this coveted demo. They also reach 84% of adults 25-54 in households with a college degree and an annual household income of $75,000 or above.
While the trend in radio shows fewer young listeners, network radio reaches the ad-elusive and media multi-taskers, Adults 18-34. While overall, RADAR networks reach 82% of all radio listeners ages 12+, these same networks reach 84% of listeners ages 18-34.
On TUESDAY, MARCH 25th, ARBITRON will release the complete RADAR 96 Radio Network Audience Report results. RADAR is the standard currency for national network radio ratings, measuring 57 individual radio networks. These networks are operated by ABC RADIO NETWORKS, AMERICAN URBAN RADIO NETWORKS, CRYSTAL MEDIA NETWORKS, DIAL GLOBAL INC., JONES MEDIA AMERICA INC., PREMIERE RADIO NETWORKS and WESTWOOD ONE RADIO NETWORKS.