Radio 2020 To Launch Creatives Blog
March 18, 2008 at 9:51 AM (PT)
The RADIO 2020 campaign will be launching a blog called RADIOCREATIVELAND.COM on APRIL 28th to provide radio advertisers, brands and companies with an open forum to discuss their creative strategies and successes. Anything and everything is up for grabs and all contributions and discourse are welcomed.
RADIOCREATIVELAND.COM will bring agency stories, branding concerns, programming and content issues, station stories, and fun success and failure stories to the table. It will focus on all aspects of radio creativity, including advertising, content, audio branding, digital, HD Radio and more.
"RADIOCREATIVELAND.COM is the first wide-ranging effort truly dedicated to aggregating and highlighting great radio and audio creative stories," noted XHANG CREATIVE founder DOUG ZANGER, who will spearhead the creative blog. "As the industry changes and evolves, there are many issues to discuss and this is a chance to open up a dynamic, constructive dialogue."
"RADIOCREATIVELAND.COM is a terrific forum for creatives from the advertising and the radio communities to exchange ideas and explore the ingredients for developing effective radio commercials," RAB Pres./CEO JEFF HALEY stated.