CBS Radio Launches March Madness Website
March 18, 2008 at 12:43 PM (PT)
Once again, CBS RADIO and CBS COLLEGE SPORTS NETWORK (formerly CSTV) are offering a co-branded, exclusive website tied to the NCAA men's basketball tournament at cstv.com. "NCAA MARCH MADNESS CENTRAL" will offer complete coverage of the tournament, with video from team press conferences, analysis, news, blogs, brackets, podcasts, and other material. CBS radio websites will also include an abridged version of the site as a module on their home pages linking to the main site.
"Partnering with CBS RADIO allows us to provide valuable content to its extensive audience across the country, taking fans deeper than ever into MARCH MADNESS," said CBS COLLEGE SPORTS NETWORK VP/GM, Subscription Services TOM BUFFOLANO. "We’re working within the CBS family to integrate our MARCH MADNESS CENTRAL product across various platforms, providing users with a compelling online destination for all their tournament needs."
"We’ve tailored our Web sites with rich content that mirrors our listeners lifestyles and come mid MARCH the No. 1 topic of conversation among men and women typically centers around NCAA basketball," said CBS RADIO President Digital Media and Interactive Marketing DAVID GOODMAN. "Through this partnership fans across the country can seek out news and information about their favorite teams on a number of CBS RADIO sites satisfying even the most passionate sports enthusiast."