Nine Inch Nails Make $1.6 Million From 'Free' Album
March 20, 2008 at 5:17 AM (PT)
NINE INCH NAILS has made $1.6 million from an album offered as a free download and deliberately leaked to file-sharing websites, reports AUSTRALIA's NEWS.COM. The band released its sixth studio album, GHOSTS I-IV, online on MARCH 2nd. Fans could download the album for free, an extended version in high-quality for $5 or order a copy on CD for $10.
Two "deluxe" versions of the instrumental album featuring a Blu-ray disc and book of photography were available for $75 and $300.
Representatives of the band said that sales of all versions of the album had generated more than $1.6 million in the first week, THE NEW YORK TIMES reported. In that time almost 800,000 people either bought the album or downloaded it for free.