Classic Rock Gives Way To Jack At KFZX
March 20, 2008 at 8:26 AM (PT)
GAP BROADCASTING Classic Rock KFZX/MIDLAND-ODESSA dumps "Jumpin' Jack Flash" for JACK-FM reports THE MIDLAND REPORTER-TELEGRAM. The big reason, according to GM DALE HARRIS, was ratings, and the Classic Rock station had suffered in the ARBITRON's ratings book over the last year to 18 months. Ratings, he said, translates into revenue, and even KFZX's morning stalwart "BOB and TOM" was losing listeners.
When BOB and TOM's contract ended, the station chose not to renew and allowed GAP to change the format to JACK-FM.