Cox/Miami Revives Dance Party For HD
March 24, 2008 at 1:59 PM (PT)
COX RADIO/MIAMI is now broadcasting the now-departed Dance "PARTY 93.1" at 93.1 HD2. WHQT (HOT 105.1)/MIAMI PD PHIL MICHAELS-TRUEBA, who programmed the original PARTY 93.1, will do so again on the HD version.
"PHIL is a visionary and the launch on HD2 will enhance the station’s artistic expression that truly represents the SOUTH FLORIDA Dance community," COX/MIAMI VP/GM MICHAEL DISNEY said. "PARTY 93.1-HD2 will deliver what its very passionate fans loved about the high-energy station: the best hit music from the genres of pop dance, club dance and dance classics from the '90s."
First launched on NEW YEAR’S EVE in 2001, PARTY 93.1 was one of country’s leading dance formatted-stations. "PARTY 93.1 was a great radio station, but because of its unconventional format, it was difficult to fit into the mold of the contemporary business model of commercial radio," MICHAELS-TRUEBA said "The expanded HD dial, with its ability to enhance the quality of music on radio, is the perfect place for PARTY 93.1."