Coleman Insights Gets Into Rush
March 24, 2008 at 4:07 PM (PT)
COLEMAN INSIGHTS has opened registration for "The PPM DNA of RUSH LIMBAUGH" online presentation to be held THURSDAY, APRIL 3rd at 10a and 1p EDT. This study, which examines the minute-by-minute performance of RUSH LIMBAUGH’s radio show. is the second of four studies in the "COLEMAN INSIGHTS PPM Series: Mapping the DNA of PPM."
"This is a hugely interesting study, equivalent to conducting a full-body scan on RUSH LIMBAUGH using PPM data," said COLEMAN INSIGHTS VP WARREN KURTZMAN, who will deliver the online presentation. "We're able to see how RUSH’s audience is affected by his choice of content and his particular style of presentation, as well as the impact of commercials. In addition, we're able to assess the PPM’s capability for examining these discrete content elements."
To preregister for the webinar, go to www.ColemanInsights.com/PPM.htm.
In other COLEMAN news, WARREN KURTZMAN will be interviewed on FOX Business Network on TUESDAY, MARCH 25th about the Department of Justice’s approval of the XM-SIRIUS merger. The interview is scheduled to air at roughly 10:15 AM EDT during FBN’s "FOX Business" program.