The New 94-1 KTFM Debuts Rhythmic Hot AC Format
March 25, 2008 at 10:54 AM (PT)
As of NOON (CT), BORDER MEDIA Jammin Oldies KTFM/SAN ANTONIO began calling itself THE NEW 94-1, KTFM, kicking off its new, more '90s and current decade-driven musical presentation under BORDER MEDIA Dir./English Programming MARK LANDIS, who is positioning the station as Rhythmic Hot AC. CHRIS CORLEY is the station voice.
The new presentation kicked off with BLACK EYED PEAS/Let's Get It Started followed by NO DOUBT/Don't Speak, then RIHANNA/Don't Stop The Music. Then, a music promo featured USHER/Yeah, TLC/Waterfalls, and MAROON 5/This Love. Followed by OUTKAST/The Way You Move, into MADONNA/Vogue, into TIMBALAND/The Way I Are, into CHRISTINA AGUILERA/Fighter, then ROB BASE/It Takes Two, and SHAKIRA/Hips Don't Lie, followed by CHRIS BROWN/With You.
LANDIS told ALL ACCESS, "We feel we have found a huge hole in the SAN ANTONIO market and we want superserve 25-39 year old females with this unique blend of music. Right now we are commercial-free for a few hours, and air talent-free until tomorrow. I anticipate this will be a huge success."