HD Digital Radio Alliance Focuses On Consumers
March 31, 2008 at 5:16 AM (PT)
THE HD DIGITAL RADIO ALLIANCE is planning the next stage of its marketing and broadcaster-support efforts. New messaging, logos and radio ads begin TODAY (3/31). Also on tap: a dramatically expanded marketing resource suite for broadcasters on HDRADIOALLIANCE.COM. In addition, an industry-wide collaboration took place at the HD RADIO Idea Summit that was held earlier this month in ORLANDO for broadcasters and industry executives now preparing the second generation of HD2 programming.
"We closed 2007 with consumer awareness at unprecedented levels," said Pres./CEO PETER FERRARA. "This year will see unparalleled numbers of receivers in cars and at retail, totally new data applications and new investments in HD2 and HD3 programming from broadcasters. Now is the time to convert consumer awareness into purchasing action."
Now is the time to convert consumer awareness into purchasing action.
Consumer awareness of HD RADIO currently stands at 77%, according to a survey of radio listeners from CRITICAL MASS MEDIA. In a separate study of current or likely auto buyers by J.D. POWERS, 31% said they want HD RADIO in their next vehicle.