U2 Cuts Merchandising Deal With Live Nation
March 31, 2008 at 5:16 AM (PT)
LIVE NATION has reached an agreement in principle to enter into a 12-year global merchandising relationship with U2, who will join the company's LIVE NATION ARTISTS roster. U2 will continue the band's long-term recording and publishing relationship with UNIVERSAL MUSIC GROUP.
"U2 has created some of the greatest rock music of all time and their career has been uniquely successful," said Chairman of the Board of LIVE NATION and CEO Of LIVE NATION ARTISTS MICHAEL COHL. "It has long been our intention to consolidate and extend our relationship with U2, so this is a very exciting deal for us. The band has always been forward thinking and as one of our original and most successful artists, we are delighted to be able to work with them for many years into the future."
"We've been dating for over 20 years now; it's about time we tied the knot," said U2's BONO. "With regards to U2.COM, we feel we've got a great website, but we want to make it a lot better. We want a closer, more direct relationship between the band and its audience and LIVE NATION has pledged to help us with that."