BIA Reports Boston Billing Down
March 31, 2008 at 6:44 AM (PT)
According to numbers released this week by BIA, a VIRGINIA-based financial and strategic consulting firm for the broadcast and communications industries, BOSTON radio stations took in $310.2 million in 2007, down from $324.8 million in 2006, reports THE BOSTON GLOBE. For 2008, the financial network is projecting revenues of only $296.2 million.
Even the usual big earners are down this year. ENTERCOM Sports WEEI-A earned $31 million, down from $36.5 million in 2006. CBS News Talk WBZ-A billed $34.5 million, down from $35.1 million the year before. On the FM side, GREATER MEDIA AC WMJX dipped to $23.8 million from $24 million; CBS Hot AC WBMX sank to $17.9 million from $18.3 million; CBS Alternative WBCN fell to $17.55 million from $18 million; CBS Oldies WODS slipped to $17 million from $17.25 million; CBS Classic Rock WZLX ticked down to $16.7 million from $16.8 million; and GREATER MEDIA Classic Hits WROR dropped to $11.65 million from $13.7 million.
The only two stations to report revenue increases were two CLEAR CHANNEL Top 40 stations: WXKS (KISS 108) and WJMN (JAMMIN' 94.5). WXKS rose to $23.9 million from 2006's $23.6 million, and WJMN climbed to $19.5 million from the previous year's $18.85 million.
Overall, BOSTON, along with other large markets, has been hit hard. "For 21 of the last 25 months, small to mid-markets have outpaced the top-25 markets," says JAMES B. BOYLE, an independent research analyst covering media and information with the NEW YORK-based C.L. KING AND ASSOCIATES.