Entercom Debuts Nat'l Hot AC Show 'Your Time With Kim Iverson'
April 1, 2008 at 5:15 AM (PT)
Last night (3/31) ENTERCOM launched a new national Hot AC show, "Your Time With Kim Iverson," on eight of its stations: WZPL/INDIANAPOLIS, WTSS/BUFFALO, WMC-F (FM100)/MEMPHIS, KFBZ/WICHITA, WPTE/NORFOLK, KAMX/AUSTIN, KALC/DENVER, and KRSK/PORTLAND. The five-hour show is based out of KAMX, and airs live in all local time zones.
ENTERCOM VP/Programming BILL PASHA told ALL ACCESS, "ENTERCOM decided to undertake an initiative to raise the level of content at night in each of our markets, and felt we could be more competitive with more content that focuses on, and truly entertains women, and KIM is the one to bring it all together."
Entercom decided to undertake an initiative to raise the level of content at night in each of our markets.
IVERSON has an extensive radio background, having worked for ENTERCOM in SACRAMENTO, and doing news for CABLEVISION's CHANNEL 12/NEW YORK, too. "On last night's show," explained PASHA, "KIM had experts on hair, fashion and food, and guests like JODI FOSTER and JOHN MAYER. She's got regulars like LISA LIVE IN HOLLYWOOD's LISA JOHNSON MANDEL.
"KIM is very interesting and she gets the mindset of the target. She worked for us in SACRAMENTO and recently worked for WPIX-12/NEW YORK as a news reporter. We really feel that she's the kind of person who can, in a meaningful manner, blend with food, fashion, fun and lifestyle. Men will like it, too -- it's like having someone on the other team's playbook giving you the plays!"
The show is not restricted to ENTERCOM stations. In non-competitive situations, KIM is available. Reach out to BILL PASHA at (469) 362-1423, or firstname.lastname@example.org. You can check out the site at www.yourtimewithkim.com, or listen at mix947.com.
While there was no confirmation or hints from PASHA, ALL ACCESS has already heard that ENTERCOM is likely to try this concept in other formats. Could the next stop be Country?