Citadel Swaps Frequencies in Columbia, S.C.
April 1, 2008 at 3:16 PM (PT)
It might seem like an typical APRIL FOOL'S DAY joke, but it's not. CITADEL BROADCASTING is swapping frequencies in COLUMBIA, S.C.. Urban AC WLXC(KISS98.5) is re-locating to 103.1, which is currently the home of OLDIES WOMG. The swap takes place today .
No changes will be made to the respective formats. However, WOMG will change to “MAGIC98.5." COLUMBIA cluster GM BILL McELVEEN claims the company is making the switch in an effort to better match the stations’ signals with their primary audiences.