Bonneville/St. Louis Launches 'ToastedRav.com'
April 3, 2008 at 10:43 AM (PT)
BONNEVILLE RADIO GROUP/ST. LOUIS has launched a new website called TOASTEDRAV.COM to tie in their radio properties with the local community. The site will combine the strengths of their current FM content on Country WIL, Rhythmic AC WMVN (MOViN' 101.1) and Adult Hits WARH (106.5 THE ARCH), with the use of blogs, originally produced audio and video, and audience interaction.
According to VP/Market Manager JOHN KIJOWSKI, "Our team looked at the localized new media available to the ST. LOUIS market, and determined that local entertainment content was greatly underserved on ST. LOUIS-oriented websites. Radio is inherently a localized, entertainment-based media and TOASTEDRAV.COM is a natural extension from our core business."